Advertising can be expensive, so you want to make sure your adverts grab the reader’s attention as they flick through a magazine or scroll through a website.

 

For a B2B advertisement to work in the trade press, you need a headline that grabs the reader’s attention, short and to the point text, and a few bullet points to emphasise the top selling points.   And of course, a clear, overt call to action.

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I can help bring your products and services to life with concise copy that focuses on the benefits and encourages your target audience to call you, request a brochure or click a link.