We can be bombarded with sales emails on a daily basis, but that doesn’t mean to say they don’t work.  Emails are still a great way to communicate with customers and potential customers and nurture relationships.

​

The trick is to create emails that are noticed, read and encourage customers to buy, click here or read more.

Key to a good email, is the subject line.  As with advertising, if you can’t grab the recipient's attention with your headline, you’ve lost them.  They won’t read further.

​

Good email copy should be personalised and include words such as “you” and “your” rather than “we “ and “our.”  Like website copy, people don’t have a long attention span so subheadings are a good way to keep the reader interested.

​

And as with every form of copy, it should be written in your brand tone of voice.