We can be bombarded with sales emails on a daily basis, but that doesn’t mean to say they don’t work.  Emails are still a great way to communicate with customers and potential customers and nurture relationships.

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The trick is to create emails that are noticed, read and encourage customers to buy, click here or read more.

The key to a good email is the subject line. As with advertising, if you can’t grab the recipient's attention with your headline, you’ve lost them. They won’t read further.

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Good email copy should be personalised and include words such as “you” and “your” rather than “we “ and “our.”  Like website copy, people don’t have a long attention span, so subheadings are a good way to keep the reader interested.

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And as with every form of copy, it should be written in your brand tone of voice.