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My Blogs
As a marketer and freelance copywriter, it's my job to keep up to date on the latest trends and best practices. Every now and then I like to share my thoughts on marketing through my blogs as well as offer advice on how to take your marketing to the next level.
You never know, you may find some of my observations, tips, marketing and copywriting hacks of interest, and dare I say it, of use!
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The most common proofreading mistakes (and why they matter)
Watch out for these common proofreading mistakes if you want to publish error-free, polished content
Ruth Taylor
Apr 245 min read
Why do you need a style guide for your B2B content?
A style guide ensures a consistent voice and brand identity across all platforms.
Ruth Taylor
Mar 215 min read
Quick fix your SEO strategy for higher B2B blog ranking
Are your B2B blogs not ranking on Google? These simple and quick SEO tweaks will help.
Ruth Taylor
Feb 274 min read
Mastering the buyer's journey: How to create B2B content for each stage
How to write content that engages at the awareness, consideration and decision stages
Ruth Taylor
Jan 85 min read
2024 Wrap-up: Lessons, wins and marketing must-dos for 2025
B2B marketing in 2024, the wins, tips for marketers and getting set for 2025.
Ruth Taylor
Dec 5, 20243 min read
5 Simple copy editing tips to make your B2B content shine
How to create professional, engaging content with these copy editing tips.
Ruth Taylor
Nov 21, 20243 min read
5 Effective proofreading tips to ensure your copy is error-free
Proofreading tips to help you eliminate mistakes that make your copy look unprofessional.
Ruth Taylor
Oct 18, 20244 min read
Why copywriters, copy editors & proofreaders are vital for great B2B content
What does a copywriter, copy editor or proofreader do? They're all vital for great content.
Ruth Taylor
Sep 27, 20244 min read
7 Powerful Techniques for Crafting Attention-Grabbing B2B Headlines
7 tips on writing B2B headlines that grab attention and drive engagement
Ruth Taylor
Aug 20, 20243 min read
SEO Copywriting: Balancing Keywords and Readability
Here are some SEO tips to help you get the right balance between keywords and readability.
Ruth Taylor
Jul 11, 20245 min read
Why personality matters in B2B content writing
Add personality to your content to engage with your audience & builds brand awareness.
Ruth Taylor
Jun 10, 20243 min read
How storytelling can take your B2B content to the next level
How adding narrative to your copy can be a game-changer for your B2B content
Ruth Taylor
May 15, 20245 min read
Conversational vs formal tone: Striking the right balance
Examples of how and when to use a conversational vs formal writing style for maximum impact.
Ruth Taylor
Apr 10, 20244 min read
What does “write like you’re having a conversation mean?”
Writing in a conversational tone helps you speak directly to your readers and engage with them.
Ruth Taylor
Mar 25, 20243 min read
Why meaningless fluff and hyperbole are bad for B2B content
Saying you're thrilled or have a groundbreaking product can turn your B2B audience off.
Ruth Taylor
Feb 29, 20244 min read
Tweaking your website for success in 2024
7 simple tweaks to boost conversions and ROI for your B2B website
Ruth Taylor
Jan 3, 20244 min read
7 ways to craft compelling CTAs that convert
Simple steps to creating strong, click-worthy CTAs that engage and convert
Ruth Taylor
Nov 22, 20233 min read
B2B Content Writing v B2B Copywriting: What's the difference?
Content writers educate & build relationships while copywriters persuade & sell. Here's how
Ruth Taylor
Oct 27, 20233 min read
Repurposing: how to make the most of your content and reach new audiences
Repurposing your existing content saves you time and helps you to reach new audiences.
Ruth Taylor
Sep 12, 20233 min read
Why evergreen content should be part of your B2B marketing strategy
Evergreen content is timeless. It increases web traffic and boosts SEO.
Ruth Taylor
Aug 4, 20233 min read
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