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My Blogs
As a marketer and freelance copywriter, it's my job to keep up to date on the latest trends and best practices. Every now and then I like to share my thoughts on marketing through my blogs as well as offer advice on how to take your marketing to the next level.
You never know, you may find some of my observations, tips, marketing and copywriting hacks of interest, and dare I say it, of use!
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What exactly is B2B content marketing?
Understand why B2B content marketing is essential for business success and how to get started.
Ruth Taylor
Sep 263 min read


Why case studies are one of the best forms of marketing for B2B companies
Tips on how to structure case studies, approach customers, and maximise their impact.
Ruth Taylor
Aug 223 min read


The most common proofreading mistakes (and why they matter)
Watch out for these common proofreading mistakes if you want to publish error-free, polished content
Ruth Taylor
Apr 245 min read


Mastering the buyer's journey: How to create B2B content for each stage
How to write content that engages at the awareness, consideration and decision stages
Ruth Taylor
Jan 85 min read


5 Effective proofreading tips to ensure your copy is error-free
Proofreading tips to help you eliminate mistakes that make your copy look unprofessional.
Ruth Taylor
Oct 18, 20244 min read


Why personality matters in B2B content writing
Add personality to your content to engage with your audience & builds brand awareness.
Ruth Taylor
Jun 10, 20243 min read


What does “write like you’re having a conversation mean?”
Writing in a conversational tone helps you speak directly to your readers and engage with them.
Ruth Taylor
Mar 25, 20243 min read


Try these free marketing tools to help you when budgets are tight
If you're trying to juggle your marketing budget, these free tools can help you to save money
Ruth Taylor
May 30, 20237 min read


7 Tips for writing engaging B2B copy
How to write copy that grabs your audiences' attention and keeps them engaged.
Ruth Taylor
Oct 27, 20224 min read


Can AI write copy like a copywriter – and should I be worried?
AI doesn't understand empathy and can't write good B2B copy that engages with the audience.
Ruth Taylor
Sep 29, 20224 min read


Why case studies are a powerful B2B marketing tool
Case studies are the best way to show potential customers you can deliver on your promises.
Ruth Taylor
Jul 14, 20223 min read


How to refresh and repurpose content to give it a new lease of life
Recycling your old content is easy and can help you extend your reach and increase organic traffic.
Ruth Taylor
Aug 14, 20214 min read


How the inverted pyramid can help you write engaging copy
This tried and tested technique can help you to write great copy that people want to read.
Ruth Taylor
Jul 9, 20214 min read


How to write the perfect case study
Not sure how to write a B2B case study that engages and sells? Here are a few tips.
Ruth Taylor
Jan 26, 20214 min read


Why you need to write B2B case studies
B2B case studies are a powerful marketing tool that many companies fail to use.
Ruth Taylor
Jan 20, 20214 min read


How to write the perfect B2B press release
Simple tips to help you write a B2B press release the trade press will want to use.
Ruth Taylor
Dec 3, 20202 min read
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