How storytelling can take your B2B content to the next level
How adding narrative to your copy can be a game-changer for your B2B content
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My Blogs
As a marketer and freelance copywriter, it's my job to keep up to date on the latest trends and best practices. Every now and then I like to share my thoughts on marketing through my blogs as well as offer advice on how to take your marketing to the next level.
You never know, you may find some of my observations, tips, marketing and copywriting hacks of interest, and dare I say it, of use!
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Ruth Taylor
- Sep 12, 2023
- 3 min
Repurposing: how to make the most of your content and reach new audiences
Repurposing your existing content saves you time and helps you to reach new audiences.
Ruth Taylor
- Aug 4, 2023
- 3 min
Why evergreen content should be part of your B2B marketing strategy
Evergreen content is timeless. It increases web traffic and boosts SEO.
Ruth Taylor
- Jun 20, 2023
- 5 min
Unlocking B2B Success: #1 Harnessing the Power of Content Marketing and SEO
How to stand out from the crowd, capture attention, drive leads and achieve your goals.
Ruth Taylor
- May 30, 2023
- 7 min
Try these free marketing tools to help you when budgets are tight
If you're trying to juggle your marketing budget, these free tools can help you to save money
Ruth Taylor
- Mar 15, 2023
- 5 min
Why search intent matters if you want to write B2B copy that converts
Understanding what's behind a search query can help you write great copy that converts.
Ruth Taylor
- Dec 7, 2022
- 6 min
12 Copywriting Myths - Busted!
Copywriters don't work for free, write 200-word copy in half an hour or only write sales copy.
Ruth Taylor
- Nov 24, 2022
- 5 min
Short term v long term - which is best for a B2B marketing strategy?
Short-term drives quick results. Long-term builds authority, brand, trust and relationships.
Ruth Taylor
- Jul 14, 2022
- 3 min
Why case studies are a powerful B2B marketing tool
Case studies are the best way to show potential customers you can deliver on your promises.
Ruth Taylor
- Jun 28, 2022
- 3 min
Marketing should be the last thing you cut when times are tough
If you cut your marketing when things get tough, you can kiss goodbye to your sales pipeline.
Ruth Taylor
- Jan 20, 2022
- 4 min
Try this simple free tool to find a topic for your B2B blog
Here's a great way to come up with ideas for a blog that your audience will want to read.
Ruth Taylor
- Nov 11, 2021
- 6 min
Why LinkedIn should be part of your 2022 marketing strategy
LinkedIn is a great B2B marketing tool so it makes sense to include it in your 2022 marketing plans.
Ruth Taylor
- Aug 14, 2021
- 4 min
How to refresh and repurpose content to give it a new lease of life
Recycling your old content is easy and can help you extend your reach and increase organic traffic.
Ruth Taylor
- Jul 9, 2021
- 4 min
How the inverted pyramid can help you write engaging copy
This tried and tested technique can help you to write great copy that people want to read.
Ruth Taylor
- Jun 26, 2021
- 6 min
5 effective ways to write engaging headlines for your audience
A headline is the most important part of your copy. If it doesn't engage, people won't read on
Ruth Taylor
- Jun 1, 2021
- 5 min
Email marketing is one of the most powerful B2B marketing tools
Here are a few simple tips to help you create emails that engage with your audience.
Ruth Taylor
- May 18, 2021
- 6 min
7 simple techniques to help convert your website visitors into paying customers
Is you web copy boring or missing the point? Are you losing potential customers?
Ruth Taylor
- Apr 9, 2021
- 5 min
How social proof can increase trust in your brand and boost sales
People trust what others say which is why strong social proof is vital for B2B companies.
Ruth Taylor
- Mar 31, 2021
- 6 min
Women belong in the kitchen!
Social media is a great marketing tool, but only if you do it right. Start with a clear strategy.
Ruth Taylor
- Mar 10, 2021
- 4 min
How to get better conversion rates from your B2B landing page
Some simple tips to help you increase your B2B landing page conversions
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