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My Blogs
As a marketer and freelance copywriter, it's my job to keep up to date on the latest trends and best practices. Every now and then I like to share my thoughts on marketing through my blogs as well as offer advice on how to take your marketing to the next level.
You never know, you may find some of my observations, tips, marketing and copywriting hacks of interest, and dare I say it, of use!
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Mastering the buyer's journey: How to create B2B content for each stage
How to write content that engages at the awareness, consideration and decision stages
Ruth Taylor
Jan 85 min read
2024 Wrap-up: Lessons, wins and marketing must-dos for 2025
B2B marketing in 2024, the wins, tips for marketers and getting set for 2025.
Ruth Taylor
Dec 5, 20243 min read
How storytelling can take your B2B content to the next level
How adding narrative to your copy can be a game-changer for your B2B content
Ruth Taylor
May 15, 20245 min read
Tweaking your website for success in 2024
7 simple tweaks to boost conversions and ROI for your B2B website
Ruth Taylor
Jan 3, 20244 min read
7 ways to craft compelling CTAs that convert
Simple steps to creating strong, click-worthy CTAs that engage and convert
Ruth Taylor
Nov 22, 20233 min read
B2B Content Writing v B2B Copywriting: What's the difference?
Content writers educate & build relationships while copywriters persuade & sell. Here's how
Ruth Taylor
Oct 26, 20233 min read
Repurposing: how to make the most of your content and reach new audiences
Repurposing your existing content saves you time and helps you to reach new audiences.
Ruth Taylor
Sep 12, 20233 min read
Why evergreen content should be part of your B2B marketing strategy
Evergreen content is timeless. It increases web traffic and boosts SEO.
Ruth Taylor
Aug 4, 20233 min read
Unlocking B2B Success: #2 Measuring and Refining Your Content Performance
How to optimise your content performance for maximum impact.
Ruth Taylor
Jul 3, 20233 min read
Unlocking B2B Success: #1 Harnessing the Power of Content Marketing and SEO
How to stand out from the crowd, capture attention, drive leads and achieve your goals.
Ruth Taylor
Jun 20, 20235 min read
Try these free marketing tools to help you when budgets are tight
If you're trying to juggle your marketing budget, these free tools can help you to save money
Ruth Taylor
May 29, 20237 min read
Why search intent matters if you want to write B2B copy that converts
Understanding what's behind a search query can help you write great copy that converts.
Ruth Taylor
Mar 15, 20235 min read
12 Copywriting Myths - Busted!
Copywriters don't work for free, write 200-word copy in half an hour or only write sales copy.
Ruth Taylor
Dec 7, 20226 min read
Short term v long term - which is best for a B2B marketing strategy?
Short-term drives quick results. Long-term builds authority, brand, trust and relationships.
Ruth Taylor
Nov 24, 20225 min read
Why case studies are a powerful B2B marketing tool
Case studies are the best way to show potential customers you can deliver on your promises.
Ruth Taylor
Jul 13, 20223 min read
Marketing should be the last thing you cut when times are tough
If you cut your marketing when things get tough, you can kiss goodbye to your sales pipeline.
Ruth Taylor
Jun 28, 20223 min read
Try this simple free tool to find a topic for your B2B blog
Here's a great way to come up with ideas for a blog that your audience will want to read.
Ruth Taylor
Jan 20, 20224 min read
Why LinkedIn should be part of your 2022 marketing strategy
LinkedIn is a great B2B marketing tool so it makes sense to include it in your 2022 marketing plans.
Ruth Taylor
Nov 11, 20216 min read
How to refresh and repurpose content to give it a new lease of life
Recycling your old content is easy and can help you extend your reach and increase organic traffic.
Ruth Taylor
Aug 14, 20214 min read
How the inverted pyramid can help you write engaging copy
This tried and tested technique can help you to write great copy that people want to read.
Ruth Taylor
Jul 9, 20214 min read
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