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Try this simple free tool to find a topic for your B2B blog

Blogging is a great way to create new content for your website, but if you’re not feeling inspired, coming up with a topic can be a nightmare.

You’ve already covered the latest case study, talked about recent industry statistics, and provided a product comparison, so you need to come up with a new idea and fast.

women sitting in front of laptop, head in hands with screwed up balls of paper around her

Why Blog?

Blogging is an effective way to communicate with your audience and build trust. As well as providing you with material that can be repurposed to support other marketing activities, such as social media posts and email campaigns, blogs provide several other business benefits.

For example:

  • They increase traffic to your website

  • They help to convert traffic into leads

  • They build your authority and credibility

  • They improve your SEO rankings

  • They position you as a thought leader in your industry

If you want your B2B blog to be successful, you need to write content that’s interesting to your audience. If you can write blogs that engage the readers and provide a solution to their problems, they're more likely to go to your website, where you can show them how you can make their lives easier and then convert them into customers.

But writing a blog post can be challenging, and without a topic, it’s impossible. You just end up staring at a blank page. If that’s happening to you, then here’s a quick and simple way to find inspiration for your blogs and write something that will resonate with your audience.

Answer The Public is a keyword research tool that provides potential topic ideas based on what people are actively asking or searching for on Google.

Take a simple product that the majority of us use every day – a computer chair.

You could write something based on the keywords 'computer chair', which is a large search volume topic, but this approach means you’re competing with so many more companies. If you type 'computer chair' into Google search your results will show major retailers such as Ikea and Amazon, tough ones to rank above.

So rather than trying to compete with these high-quality sites that have established content, why not write something more specific? By doing this, the search volume will decrease, BUT the likelihood of conversions will be greater.

That’s where the free tool comes in.

When you type ‘computer chair’ into the search bar on the site, you’re presented with a wealth of information and long-tail keywords broken down into sub-categories.

  • Questions - based on "what", "when", "can"

  • Prepositions – covering "for", "is", "with", "near"

  • Comparisons – typically "and", "or", "vs"

  • Alphabeticals – keywords followed by each letter of the alphabet

Not all of the suggestions in the categories will be relevant, but they will give you an idea of what you could blog about. For example, if you look at the Questions mind map, “What computer chair to buy,” this shows searcher intent.

Mind map showing computer chair search questions

This person is probably looking to buy a computer chair, so that’s something you would want to try and answer. But it’s a broad topic, and you’ll find the competition is high. So why not expand the question, make it more specific, and write about "What computer chair to buy for great back support?" “What computer chair to buy for home use?” or “What computer chair to buy for gaming?”

Don’t rule out the questions that appear to have no buying intent, as these can provide topics for follow on blogs if you start to run out of ideas later on. For example, looking at the Questions mind map below, if you take “How to replace computer chair wheels,” you could offer advice on replacing the wheels but also include a persuasive argument for simply buying a new chair.

Mind map showing computer chair search questions

Addressing your audience's needs

When you choose your blog topic, think about the buying journey and write content based on each of the stages.

1. Awareness/curiosity – the person has become aware that they might have a problem and has started to look for information to understand what the problem is.

Why is my back hurting?

Your blog could cover common causes of back pain, symptoms, and triggers.

2. Consideration – the person now knows how to define their problem and starts to compare different options to solve it.

How do you reduce lower lumbar pain when sitting down?

For this, you could discuss the best exercises to help strengthen the lower back, home remedies and the correct sitting position. Oh, and guess what, having the right computer chair when you work is important as well.

3. Decision/intent – the person has decided what they need to do and is looking to purchase, so they start looking for a specific type of computer chair.

What computer chairs have the best lumbar support?

Here you could write about ergonomic chairs and how they reduce the stress on the spine and pelvis.

So not only have you got a topic for a blog, but you’ve also got ideas for a series of blogs that target potential customers in the different phases of their buying journey. What better way to build your brand authority and convert readers into customers?

A simple free tool for B2B blog ideas

If you can write blogs that people find interesting, that entertain, inform and educate them, then you can start to build a solid relationship with your audience. So think about what problems your audience has.

Using Answer the Public will inspire you and help you to find the phrases and long-tail keywords your potential customers are using in their searches. This will help you to write blogs that address their pain points, are relevant and engaging, and offer solutions.

And best of all, it’s free!

Of course, coming up with a topic is only part of the battle. You also need to write content that your audience finds engaging. Writing doesn’t come naturally to everyone, so if you’re struggling with creating content that converts, Get in touch, and let's talk about how I can help you.


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