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My Blogs
As a marketer and freelance copywriter, it's my job to keep up to date on the latest trends and best practices. Every now and then I like to share my thoughts on marketing through my blogs as well as offer advice on how to take your marketing to the next level.
You never know, you may find some of my observations, tips, marketing and copywriting hacks of interest, and dare I say it, of use!
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Why do you need a style guide for your B2B content?
A style guide ensures a consistent voice and brand identity across all platforms.
Ruth Taylor
Mar 215 min read
7 Powerful Techniques for Crafting Attention-Grabbing B2B Headlines
7 tips on writing B2B headlines that grab attention and drive engagement
Ruth Taylor
Aug 20, 20243 min read
Why personality matters in B2B content writing
Add personality to your content to engage with your audience & builds brand awareness.
Ruth Taylor
Jun 10, 20243 min read
Conversational vs formal tone: Striking the right balance
Examples of how and when to use a conversational vs formal writing style for maximum impact.
Ruth Taylor
Apr 10, 20244 min read
Why meaningless fluff and hyperbole are bad for B2B content
Saying you're thrilled or have a groundbreaking product can turn your B2B audience off.
Ruth Taylor
Feb 29, 20244 min read
Why evergreen content should be part of your B2B marketing strategy
Evergreen content is timeless. It increases web traffic and boosts SEO.
Ruth Taylor
Aug 4, 20233 min read
Unlocking B2B Success: #1 Harnessing the Power of Content Marketing and SEO
How to stand out from the crowd, capture attention, drive leads and achieve your goals.
Ruth Taylor
Jun 20, 20235 min read
How your headline can make or break engagement
Headline writing is tricky, so here are some tips on how to write headlines to draw people in.
Ruth Taylor
Apr 19, 20235 min read
Why search intent matters if you want to write B2B copy that converts
Understanding what's behind a search query can help you write great copy that converts.
Ruth Taylor
Mar 15, 20235 min read
Copywriting formulas to help you write engaging copy and save you time
Try copywriting formulas will save you time when you're struggling to write great copy
Ruth Taylor
Feb 22, 20236 min read
5 quick fix solutions to improve your landing page conversions
These simple fixes can help drive better traffic to your landing page and increase conversion rates.
Ruth Taylor
Jan 26, 20234 min read
12 Copywriting Myths - Busted!
Copywriters don't work for free, write 200-word copy in half an hour or only write sales copy.
Ruth Taylor
Dec 7, 20226 min read
Can AI write copy like a copywriter – and should I be worried?
AI doesn't understand empathy and can't write good B2B copy that engages with the audience.
Ruth Taylor
Sep 29, 20224 min read
Is Google's new 'Helpful Content' update good news for your B2B website?
What you need to know about Google's latest Helpful Content updated.
Ruth Taylor
Aug 30, 20224 min read
7 quick fixes to help your website perform better
Some simple tips to help your website perform better and provide a great user experience.
Ruth Taylor
Apr 27, 20227 min read
Gary in sales likes to write, so he writes our online content
Badly written copy full of spelling mistakes, typos and confusing sentences will harm your brand.
Ruth Taylor
Mar 12, 20224 min read
Why meta descriptions matter and how to write a great one
How to write engaging meta descriptions that people click on and boost your search rankings.
Ruth Taylor
Feb 12, 20225 min read
Try this simple free tool to find a topic for your B2B blog
Here's a great way to come up with ideas for a blog that your audience will want to read.
Ruth Taylor
Jan 20, 20224 min read
How a business blog can help your 2022 content strategy
7 reasons why you should include business blogs in your 2022 strategy
Ruth Taylor
Oct 21, 20214 min read
How to write website copy that engages with your audience
Anyone can write, but not everyone can write well. So how do you write engaging web copy?
Ruth Taylor
Sep 29, 20214 min read
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