Understandably companies are being cautious at the moment and keeping a tight rein on costs. I’m a firm believer that when times are tough, you need to be seen. So rather than put your marketing on hold, look at ways to work smarter.
Company blogs are a simple and effective way to remain visible, build your brand and increase sales. Best of all, they’re relatively inexpensive.
Why your company needs a blog
Ask a company why they blog and they’re likely to say because they can build their brand awareness, establish authority and nurture new customers.
These are certainly great reasons to write blog posts, but just in case you’re not convinced, here are another 4 reasons why I think you should start a business blog, particularly when times are tough.
1. Improve search engine rankings - Search engines look for new, relevant content. Regular blogs will increase your rankings, generate more traffic to your site which in turn can lead to additional business.
2. Show your expertise - You can demonstrate that you know what you’re talking about and give your audience valuable information and insights. Sharing your expertise will set you apart from the competition and establish you as the ‘go-to’ company for your line of business.
3. Engage with people - You can have a conversation with your audience, even invite them to comment or share their experiences. People are more likely to buy from companies they feel they have a connection with.
4. Extend your audience reach - You’re not only engaging with your target audience but also their circle. If you write about something that a reader finds of use, informative or even entertaining, they’ll share it with their contacts. This extends your reach and prospects.
Time to blog
Blogging on a regular basis builds brand awareness and trust, engages with your target audience and drives traffic to your website.
Yes, you will need to invest some time on your blog posts, but if you compare this with the cost of advertising, PR, email campaigns or PPC (pay-per-click), it really is an inexpensive way to remain visible and generate enquiries.
If you don’t have the time or resources to write a business blog, get in touch. I can research and write unique, relevant and engaging copy that can make your business stand out and reach new customers.