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My Blogs
As a marketer and freelance copywriter, it's my job to keep up to date on the latest trends and best practices. Every now and then I like to share my thoughts on marketing through my blogs as well as offer advice on how to take your marketing to the next level.
You never know, you may find some of my observations, tips, marketing and copywriting hacks of interest, and dare I say it, of use!
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Why it pays for construction marketers to work with a freelance copywriter
How a freelance content writer can support busy construction marketers.
Ruth Taylor
Oct 223 min read
Why it makes sense to hire a B2B copywriter for your CPD presentation
Hiring a copywriter for your CPD presentation improves clarity and brand credibility.
Ruth Taylor
Jul 214 min read
Write for your B2B audience, not for you
How to tailor your tone, messaging & content to the people who matter.
Ruth Taylor
Jun 63 min read
The most common proofreading mistakes (and why they matter)
Watch out for these common proofreading mistakes if you want to publish error-free, polished content
Ruth Taylor
Apr 235 min read
Mastering the buyer's journey: How to create B2B content for each stage
How to write content that engages at the awareness, consideration and decision stages
Ruth Taylor
Jan 85 min read
Why personality matters in B2B content writing
Add personality to your content to engage with your audience & builds brand awareness.
Ruth Taylor
Jun 10, 20243 min read
12 Copywriting Myths - Busted!
Copywriters don't work for free, write 200-word copy in half an hour or only write sales copy.
Ruth Taylor
Dec 7, 20226 min read
Try this simple free tool to find a topic for your B2B blog
Here's a great way to come up with ideas for a blog that your audience will want to read.
Ruth Taylor
Jan 20, 20224 min read
Why LinkedIn should be part of your 2022 marketing strategy
LinkedIn is a great B2B marketing tool so it makes sense to include it in your 2022 marketing plans.
Ruth Taylor
Nov 11, 20216 min read
How a business blog can help your 2022 content strategy
7 reasons why you should include business blogs in your 2022 strategy
Ruth Taylor
Oct 20, 20214 min read
How to write website copy that engages with your audience
Anyone can write, but not everyone can write well. So how do you write engaging web copy?
Ruth Taylor
Sep 29, 20214 min read
5 effective ways to write engaging headlines for your audience
A headline is the most important part of your copy. If it doesn't engage, people won't read on
Ruth Taylor
Jun 26, 20216 min read
Email marketing is one of the most powerful B2B marketing tools
Here are a few simple tips to help you create emails that engage with your audience.
Ruth Taylor
Jun 1, 20215 min read
7 simple techniques to help convert your website visitors into paying customers
Is you web copy boring or missing the point? Are you losing potential customers?
Ruth Taylor
May 18, 20216 min read
7 Benefits of social media for B2B marketing
Here are 7 reasons why you should include social media in your B2B marketing strategy.
Ruth Taylor
Feb 26, 20213 min read
4 reasons why blogs are good for your business
Company blogs drive traffic to your site, increase sales and build brand awareness.
Ruth Taylor
Feb 8, 20212 min read
Do you know what tone of voice is and why it’s important?
Do you know why it's important to define your brand's tone of voice?
Ruth Taylor
Nov 2, 20202 min read
4 reasons why you should hire a freelance copywriter
Thinking of hiring a freelance copywriter? Here a 4 reasons why it makes sense.
Ruth Taylor
Oct 27, 20203 min read
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