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My Blogs
As a marketer and freelance copywriter, it's my job to keep up to date on the latest trends and best practices. Every now and then I like to share my thoughts on marketing through my blogs as well as offer advice on how to take your marketing to the next level.
You never know, you may find some of my observations, tips, marketing and copywriting hacks of interest, and dare I say it, of use!
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Tweaking your website for success in 2024
7 simple tweaks to boost conversions and ROI for your B2B website
Ruth Taylor
Jan 3, 20244 min read
7 ways to craft compelling CTAs that convert
Simple steps to creating strong, click-worthy CTAs that engage and convert
Ruth Taylor
Nov 22, 20233 min read
B2B Content Writing v B2B Copywriting: What's the difference?
Content writers educate & build relationships while copywriters persuade & sell. Here's how
Ruth Taylor
Oct 27, 20233 min read
Repurposing: how to make the most of your content and reach new audiences
Repurposing your existing content saves you time and helps you to reach new audiences.
Ruth Taylor
Sep 12, 20233 min read
Why evergreen content should be part of your B2B marketing strategy
Evergreen content is timeless. It increases web traffic and boosts SEO.
Ruth Taylor
Aug 4, 20233 min read
Unlocking B2B Success: #2 Measuring and Refining Your Content Performance
How to optimise your content performance for maximum impact.
Ruth Taylor
Jul 3, 20233 min read
Unlocking B2B Success: #1 Harnessing the Power of Content Marketing and SEO
How to stand out from the crowd, capture attention, drive leads and achieve your goals.
Ruth Taylor
Jun 20, 20235 min read
How your headline can make or break engagement
Headline writing is tricky, so here are some tips on how to write headlines to draw people in.
Ruth Taylor
Apr 19, 20235 min read
Why search intent matters if you want to write B2B copy that converts
Understanding what's behind a search query can help you write great copy that converts.
Ruth Taylor
Mar 15, 20235 min read
Copywriting formulas to help you write engaging copy and save you time
Try copywriting formulas will save you time when you're struggling to write great copy
Ruth Taylor
Feb 22, 20236 min read
5 quick fix solutions to improve your landing page conversions
These simple fixes can help drive better traffic to your landing page and increase conversion rates.
Ruth Taylor
Jan 26, 20234 min read
12 Copywriting Myths - Busted!
Copywriters don't work for free, write 200-word copy in half an hour or only write sales copy.
Ruth Taylor
Dec 7, 20226 min read
7 Tips for writing engaging B2B copy
How to write copy that grabs your audiences' attention and keeps them engaged.
Ruth Taylor
Oct 27, 20224 min read
Can AI write copy like a copywriter – and should I be worried?
AI doesn't understand empathy and can't write good B2B copy that engages with the audience.
Ruth Taylor
Sep 29, 20224 min read
Is Google's new 'Helpful Content' update good news for your B2B website?
What you need to know about Google's latest Helpful Content updated.
Ruth Taylor
Aug 30, 20224 min read
A task is difficult. A table is hard!
Do you know when to use 'they' or 'they're' or why it's 'effect' not 'affect?' Read on to find out
Ruth Taylor
May 19, 20225 min read
7 quick fixes to help your website perform better
Some simple tips to help your website perform better and provide a great user experience.
Ruth Taylor
Apr 27, 20227 min read
Gary in sales likes to write, so he writes our online content
Badly written copy full of spelling mistakes, typos and confusing sentences will harm your brand.
Ruth Taylor
Mar 12, 20224 min read
Why meta descriptions matter and how to write a great one
How to write engaging meta descriptions that people click on and boost your search rankings.
Ruth Taylor
Feb 12, 20225 min read
Try this simple free tool to find a topic for your B2B blog
Here's a great way to come up with ideas for a blog that your audience will want to read.
Ruth Taylor
Jan 20, 20224 min read
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