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My Blogs
As a marketer and freelance copywriter, it's my job to keep up to date on the latest trends and best practices. Every now and then I like to share my thoughts on marketing through my blogs as well as offer advice on how to take your marketing to the next level.
You never know, you may find some of my observations, tips, marketing and copywriting hacks of interest, and dare I say it, of use!
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Try these free marketing tools to help you when budgets are tight
If you're trying to juggle your marketing budget, these free tools can help you to save money
Ruth Taylor
May 29, 20237 min read
How your headline can make or break engagement
Headline writing is tricky, so here are some tips on how to write headlines to draw people in.
Ruth Taylor
Apr 19, 20235 min read
Why search intent matters if you want to write B2B copy that converts
Understanding what's behind a search query can help you write great copy that converts.
Ruth Taylor
Mar 15, 20235 min read
5 quick fix solutions to improve your landing page conversions
These simple fixes can help drive better traffic to your landing page and increase conversion rates.
Ruth Taylor
Jan 26, 20234 min read
7 Tips for writing engaging B2B copy
How to write copy that grabs your audiences' attention and keeps them engaged.
Ruth Taylor
Oct 27, 20224 min read
Can AI write copy like a copywriter – and should I be worried?
AI doesn't understand empathy and can't write good B2B copy that engages with the audience.
Ruth Taylor
Sep 28, 20224 min read
Is Google's new 'Helpful Content' update good news for your B2B website?
What you need to know about Google's latest Helpful Content updated.
Ruth Taylor
Aug 30, 20224 min read
A task is difficult. A table is hard!
Do you know when to use 'they' or 'they're' or why it's 'effect' not 'affect?' Read on to find out
Ruth Taylor
May 19, 20225 min read
7 quick fixes to help your website perform better
Some simple tips to help your website perform better and provide a great user experience.
Ruth Taylor
Apr 27, 20227 min read
Gary in sales likes to write, so he writes our online content
Badly written copy full of spelling mistakes, typos and confusing sentences will harm your brand.
Ruth Taylor
Mar 12, 20224 min read
Why meta descriptions matter and how to write a great one
How to write engaging meta descriptions that people click on and boost your search rankings.
Ruth Taylor
Feb 12, 20225 min read
Try this simple free tool to find a topic for your B2B blog
Here's a great way to come up with ideas for a blog that your audience will want to read.
Ruth Taylor
Jan 20, 20224 min read
How a business blog can help your 2022 content strategy
7 reasons why you should include business blogs in your 2022 strategy
Ruth Taylor
Oct 20, 20214 min read
How to write website copy that engages with your audience
Anyone can write, but not everyone can write well. So how do you write engaging web copy?
Ruth Taylor
Sep 29, 20214 min read
How to refresh and repurpose content to give it a new lease of life
Recycling your old content is easy and can help you extend your reach and increase organic traffic.
Ruth Taylor
Aug 14, 20214 min read
How the inverted pyramid can help you write engaging copy
This tried and tested technique can help you to write great copy that people want to read.
Ruth Taylor
Jul 9, 20214 min read
7 simple techniques to help convert your website visitors into paying customers
Is you web copy boring or missing the point? Are you losing potential customers?
Ruth Taylor
May 18, 20216 min read
6 ways effective SEO copywriting can help you get more quality web traffic
How to write valuable web copy that appeals to your target audience and search engines.
Ruth Taylor
Apr 27, 20215 min read
How to get better conversion rates from your B2B landing page
Some simple tips to help you increase your B2B landing page conversions
Ruth Taylor
Mar 10, 20214 min read
4 reasons why blogs are good for your business
Company blogs drive traffic to your site, increase sales and build brand awareness.
Ruth Taylor
Feb 8, 20212 min read
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