Why personality matters in B2B content writing
Add personality to your content to engage with your audience & builds brand awareness.
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My Blogs
As a marketer and freelance copywriter, it's my job to keep up to date on the latest trends and best practices. Every now and then I like to share my thoughts on marketing through my blogs as well as offer advice on how to take your marketing to the next level.
You never know, you may find some of my observations, tips, marketing and copywriting hacks of interest, and dare I say it, of use!
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Ruth Taylor
May 155 min
How storytelling can take your B2B content to the next level
How adding narrative to your copy can be a game-changer for your B2B content
Ruth Taylor
Apr 104 min
Conversational vs formal tone: Striking the right balance
Examples of how and when to use a conversational vs formal writing style for maximum impact.
Ruth Taylor
Feb 294 min
Why meaningless fluff and hyperbole are bad for B2B content
Saying you're thrilled or have a groundbreaking product can turn your B2B audience off.
Ruth Taylor
Apr 19, 20235 min
How your headline can make or break engagement
Headline writing is tricky, so here are some tips on how to write headlines to draw people in.
Ruth Taylor
Feb 22, 20236 min
Copywriting formulas to help you write engaging copy and save you time
Try copywriting formulas will save you time when you're struggling to write great copy
Ruth Taylor
Jan 26, 20234 min
5 quick fix solutions to improve your landing page conversions
These simple fixes can help drive better traffic to your landing page and increase conversion rates.
Ruth Taylor
Oct 27, 20224 min
7 Tips for writing engaging B2B copy
How to write copy that grabs your audiences' attention and keeps them engaged.
Ruth Taylor
Sep 29, 20224 min
Can AI write copy like a copywriter – and should I be worried?
AI doesn't understand empathy and can't write good B2B copy that engages with the audience.
Ruth Taylor
May 19, 20225 min
A task is difficult. A table is hard!
Do you know when to use 'they' or 'they're' or why it's 'effect' not 'affect?' Read on to find out
Ruth Taylor
Mar 12, 20224 min
Gary in sales likes to write, so he writes our online content
Badly written copy full of spelling mistakes, typos and confusing sentences will harm your brand.
Ruth Taylor
Sep 29, 20214 min
How to write website copy that engages with your audience
Anyone can write, but not everyone can write well. So how do you write engaging web copy?
Ruth Taylor
Aug 14, 20214 min
How to refresh and repurpose content to give it a new lease of life
Recycling your old content is easy and can help you extend your reach and increase organic traffic.
Ruth Taylor
Jul 9, 20214 min
How the inverted pyramid can help you write engaging copy
This tried and tested technique can help you to write great copy that people want to read.
Ruth Taylor
Jun 26, 20216 min
5 effective ways to write engaging headlines for your audience
A headline is the most important part of your copy. If it doesn't engage, people won't read on
Ruth Taylor
Jun 1, 20215 min
Email marketing is one of the most powerful B2B marketing tools
Here are a few simple tips to help you create emails that engage with your audience.
Ruth Taylor
Mar 31, 20216 min
Women belong in the kitchen!
Social media is a great marketing tool, but only if you do it right. Start with a clear strategy.
Ruth Taylor
Jan 26, 20214 min
How to write the perfect case study
Not sure how to write a B2B case study that engages and sells? Here are a few tips.
Ruth Taylor
Dec 3, 20202 min
How to write the perfect B2B press release
Simple tips to help you write a B2B press release the trade press will want to use.
Ruth Taylor
Nov 2, 20202 min
Do you know what tone of voice is and why it’s important?
Do you know why it's important to define your brand's tone of voice?
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