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My Blogs
As a marketer and freelance copywriter, it's my job to keep up to date on the latest trends and best practices. Every now and then I like to share my thoughts on marketing through my blogs as well as offer advice on how to take your marketing to the next level.
You never know, you may find some of my observations, tips, marketing and copywriting hacks of interest, and dare I say it, of use!
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Try this simple free tool to find a topic for your B2B blog
Here's a great way to come up with ideas for a blog that your audience will want to read.
Ruth Taylor
Jan 20, 20224 min read
How a business blog can help your 2022 content strategy
7 reasons why you should include business blogs in your 2022 strategy
Ruth Taylor
Oct 20, 20214 min read
How to write website copy that engages with your audience
Anyone can write, but not everyone can write well. So how do you write engaging web copy?
Ruth Taylor
Sep 29, 20214 min read
How to refresh and repurpose content to give it a new lease of life
Recycling your old content is easy and can help you extend your reach and increase organic traffic.
Ruth Taylor
Aug 14, 20214 min read
How the inverted pyramid can help you write engaging copy
This tried and tested technique can help you to write great copy that people want to read.
Ruth Taylor
Jul 9, 20214 min read
5 effective ways to write engaging headlines for your audience
A headline is the most important part of your copy. If it doesn't engage, people won't read on
Ruth Taylor
Jun 26, 20216 min read
Email marketing is one of the most powerful B2B marketing tools
Here are a few simple tips to help you create emails that engage with your audience.
Ruth Taylor
Jun 1, 20215 min read
7 simple techniques to help convert your website visitors into paying customers
Is you web copy boring or missing the point? Are you losing potential customers?
Ruth Taylor
May 18, 20216 min read
6 ways effective SEO copywriting can help you get more quality web traffic
How to write valuable web copy that appeals to your target audience and search engines.
Ruth Taylor
Apr 27, 20215 min read
How social proof can increase trust in your brand and boost sales
People trust what others say which is why strong social proof is vital for B2B companies.
Ruth Taylor
Apr 9, 20215 min read
Women belong in the kitchen!
Social media is a great marketing tool, but only if you do it right. Start with a clear strategy.
Ruth Taylor
Mar 31, 20216 min read
How to get better conversion rates from your B2B landing page
Some simple tips to help you increase your B2B landing page conversions
Ruth Taylor
Mar 10, 20214 min read
7 Benefits of social media for B2B marketing
Here are 7 reasons why you should include social media in your B2B marketing strategy.
Ruth Taylor
Feb 26, 20213 min read
How to write the perfect case study
Not sure how to write a B2B case study that engages and sells? Here are a few tips.
Ruth Taylor
Jan 26, 20214 min read
How to write product descriptions that sell
Good product descriptions sell products. But how do you write engaging product information?
Ruth Taylor
Jan 11, 20213 min read
What qualities to look for in a good copywriter
Want to hire a good copywriter? Here are some qualities you should look for.
Ruth Taylor
Nov 26, 20203 min read
Do you really know what a copywriter is?
Do you understand what a copywriter does and what value they can add to your business?
Ruth Taylor
Nov 10, 20203 min read
4 reasons why you should hire a freelance copywriter
Thinking of hiring a freelance copywriter? Here a 4 reasons why it makes sense.
Ruth Taylor
Oct 27, 20203 min read
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